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Marketing automation: Is it worth it for SMBs?

Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions. 1. Automatic follow-ups Keeping […]

3 Types of hackers: What you need to know

While there are many similarities among hackers, there are also some key differences among them. Some hackers want money for themselves and resort to evildoings, while others just want to make the world a better place. In this blog post, we will discuss the three main types of hackers and what you need to know […]

Data backup solutions your business needs

No one likes to think about losing data. But whether it’s due to cyberattacks, disgruntled employees, human error, equipment failure, or natural disasters, a data loss incident is always possible. The best way to avoid losing valuable customer and company information is to have a reliable backup solution. Here are some solutions for your consideration. […]

Top security tips for remote workers

Working from home is becoming popular, primarily because of the flexibility this setup offers. However, one of the biggest concerns for remote workers is how to stay safe and secure while working online. We’ll discuss some cybersecurity tips that can help you stay protected while working from home. Patch your software regularly Although installing software […]

What is email automation and what are its benefits?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email […]

Should employers monitor remote employees?

With remote work becoming the new normal for many businesses, employers can’t help but worry about how much work their employees are getting done. One way to determine this is by monitoring employees online. However, this practice can raise privacy concerns. This article will shed light on what employee monitoring is and how it can […]

The differences and benefits of two-factor and two-step authentication protocols

Both two-factor authentication and two-step authentication are processes that can help keep your business safe from data breaches. But while they serve the same purpose, these two methods are vastly different. In this blog post, we will discuss the differences between two-factor authentication and two-step authentication, as well as the benefits of each process. According […]

How to secure customer data collection

Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This […]

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